[PDF] Download SEO Black Book: A Guide to the Search Engine Optimization Industry's Secrets (The SEO Series)

An SEO Guide for 2013 & 2014
Learn the Real Mechanics behind Search Engine Optimization
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The field of SEO has evolved dramatically in the past couple of years. If you're brand new to Search Engine Optimization, and you haven't had much experience with it in the past, you have to be aware of what's occurred. And when you're shopping for a guide to help you better understand SEO, and learn the real methods & techniques for how to rank your Website today on Google, it had better be a very recent guide. 

Why is that? 

Well, the industry has changed and evolved so much because of the recent changes that Google has introduced into its algorithms. These changes have dramatically affected rankings and how Google scores listings on its Search Engine Results Pages (SERPs). 

 

Today, if you using an outdated guide for SEO, you could not only see yourself lose in rankings on Google's SERPs, you could end up in the Google Sandbox. If you've tried SEO, and you've been frustrated because you're not making advances on Google's rankings, you need to be aware of all this information.

Here are the changes Google Instituted to its Algorithm...

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Google Panda 

 

Google released the Google Panda in February of 2011, and has sent out dozens of these modified "Panda Attacks." This created a dramatic shift in SERPs. The Google Panda was very much focused on the quality of the user's browsing experience. It aimed to punish those low quality, poor content sites, while promoting high quality, rich content sites. 

 

 

Google Penguin

In April of 2012 the search engine giant released the Google Penguin, which set out to punish sites that tried to implement more evasive techniques for trying to quickly rank their Websites on SERPs.

 

Google Penguin was an evolution of Panda, and it was a much more severe undertaking. Google's most recent Penguin - Penguin 2.0 - was launched on May 21st, 2013. The Penguin attacks looked for the evasive techniques that Webmasters and SEO specialists were using for years, that can now backfire and not only see you drop in rankings, but worse, even see you face possible de-indexing